Future of Media video

Recruitment

I'm getting sick of being regulary phoned, spammed and accosted on LinkedIn about a 'great opportunity' with a 'top digital agency'. At least when it is via LinkedIn it is in direct response to what is essentially a limited version of my CV online. So read with interest Iain Tait's perspective:

At Poke we keep having these odd cyclical conversations about a couple of key senior people we’re trying to hire. We’re looking for entrepreneurial, operationally aware, client facing, creatively minded, inspiring, strategic folk with an interesting set of past experiences - oh and they need to love digital which is our specific bit (simple huh!). The long and short of it is that we’re trying to find creative mini-CEOs. And I don’t think we’re the only ones.

Death of the catchphrase?

My colleague Marty posted about this rather good piece in Media Guardian. A short excerpt:

"The problem brands face is that consumers effectively have a degree in film studies," agrees Robert Senior, founding partner at Fallon, the agency behind Asda's shift in strategy. "Basically, if a brand or company doesn't have a strong moral compass - which may sound a bit pretentious - then consumers are going to stop trusting you, no matter how fancy your catchphrase is."

See also The International Database of Corporate Commands which the people at Fallon brought to my attention recently (nicely tagged under "Ad Agency Deathwatch").

Big media rushing to cash in on MMOs

Over in San Francisco, the BBC reports on how millions are being wasted invested into Massively Multiplayer Online Games:

"Five years from now a social networking site without a 3D universe will look like a dinosaur."

Another Gaming CEO:

"You are about to see, and this is happening already in Asia, many different kinds of games that are massively multiplayer and less based on role-playing games... This medium is going to destroy TV - and it's going to happen in short term."

How many times have we heard 'this will destroy TV' before. I'm not holding my breath....