Future of Media video

Your brand website is less relevant than ever before

Great post from The Viral Garden on why companies should monitor what consumers are saying about them.

The conversation (still) carries on....

I especially like the Alexa graph that shows the difference in traffic between the site where Jennifer Laycock posted about Panera Bread, and the Panera bread website:

How should brands appear on facebook?

I've made a poll on facebook to ask that very question. Click on the image to see the poll results, and read about the background here.

Death of the catchphrase?

My colleague Marty posted about this rather good piece in Media Guardian. A short excerpt:

"The problem brands face is that consumers effectively have a degree in film studies," agrees Robert Senior, founding partner at Fallon, the agency behind Asda's shift in strategy. "Basically, if a brand or company doesn't have a strong moral compass - which may sound a bit pretentious - then consumers are going to stop trusting you, no matter how fancy your catchphrase is."

See also The International Database of Corporate Commands which the people at Fallon brought to my attention recently (nicely tagged under "Ad Agency Deathwatch").