Marketing, life, the internet and LOLcats. Brought to you by Nathan McDonald.

Friday, 28 March 2008

Sunday, 16 March 2008

Training Photo

Uploaded from N95 via Shozu

Tuesday, 11 March 2008

More running, this time with satellites

Another long run last weekend. 16 miles in 2 hours 49 mins.

Only this time I tracked it with Nokia's Sportstracker application that uses the built in GPS on the N95 to measure distance, speed, time, etc.

This is all good. Sportstracker is a free mobile app and an online service which logs your runs, and allows you to look up other peoples routes. Much like Nike+ or (I've been using the latter).

However whilst the phone allows me to export to GPX and KML, the website does not provide the tools to embed the resulting map into my blog, so I have to link to it instead.

Whilst this is a bit lame, it is probably my only complaint about the service. The only other thing missing from the website is a volume of users, the community areas of the site seem a bit empty - probably because no one thinks about Nokia when they think of personal fitness.

Forest fires and matches

James Cooper reports from a talk given by Duncan 'the tipping point is toast' Watts:
"Another good analogy was that it makes no difference what sort of match one uses to start a forest fire - if the conditions are right it will spread. It's crazy to spend lots of money on trying to find the perfect match if it's been raining or there has recently been a fire."

Friday, 7 March 2008

Influence equals marketing value

Charlene Li:
"Today’s advertising models don’t work on social networking sites – that’s because simply targeting better on profile or social graph details is still the same old media model of CPM and CPC pricing. What’s missing is marketing value based on how valuable I am in the context of my influence."
Excerpt from Charlene's interesting post on the future of social networks

Sunday, 2 March 2008

I ran 12.5 miles today

Not quite half the distance I have to run in April.