improbable sameness

Marketing, life, the internet and LOLcats. Brought to you by Nathan McDonald.

Thursday, 3 February 2011

Why Customer Service in Social is not Fair (via Conversation Agent)

Depending on the organization's karma, not being there may not be an option anymore. However, being more responsive than through normal channels, "DM me your account and we'll take care of things", sets a bad precedent.

Posted via email from BACKWARDS.TV

Thursday, 10 June 2010

Twitter Has A Way To Show Off Your World Cup Allegiances / via @techcrunch

During the last World Cup in 2006, Twitter had just a few thousands users. Now they have 125 million users sending 65 million tweets a day — and 65% of those users are outside the U.S. As such, they’ve created a special section on to highlight this year’s version of the sporting event that brings the world together.

Posted via web from Realtime Cup

Wednesday, 9 June 2010

ITV readies iPhone streaming in time for World Cup (via Brand Republic) #RealtimeCup

Football fans will be able to watch live games broadcast on ITV1 and ITV4 as well as access tournament schedule information provided by Red Bee Media's broadcast data services.

The free application, developed with Red Bee Media, will be accessible via the iPhone's web browser and can be displayed as an ITV brand icon on the iPhone desktop.

Posted via web from BACKWARDS.TV

Foursquare announces World Cup badges with CNN, tests badge rewards /via VentureBeat

With CNN, Foursquare is releasing two new World Cup badges: South Africa Explorer and Super Fan. To get the first, you have to visit South Africa to attend the World Cup and check in, or announce your location to your friends, on Foursquare. For the rest of the world, you can earn the Super Fan badge by checking in at World Cup viewing parties. Over 100 venues will be seeded with tips from CNN employees, Mashable reports.

Posted via web from Realtime Cup

Tuesday, 8 June 2010

Univision: live streaming the World Cup with a 'suite of social tools' (via @mashable)

Univision will also be live streaming every single match for free online at In addition to matches, Univision has updated their suite of social media options with real-time game stats, commentary, player interviews and behind-the-scene exclusives. For anyone looking to get a jump on the games, Univision offers video on match history and player profiles from World Cup legends past and present. While the site is pretty self-explanatory, knowledge of Spanish helps.

Posted via web from Realtime Cup

Sunday, 9 May 2010

McDonald’s Teams With Facebook For “Check-in” Offers / via @MobileMW

With Facebook ramping up its geolocation efforts to combat pressure from the likes of Gowalla, Foursquare and many others, the company announced today that it’s working with McDonalds to create a campaign to reward customers for “checking in” at locations using Facebook’s new geolocation functionality.

Posted via web from BACKWARDS.TV

"Beyond Pathetic" - @jonathansalem on BP's gap between reality and fiction

BP's problem is that the gap between truth and fiction is so huge, and the stakes are so high when that distance is revealed.

The company’s CEO illustrated this disconnect recently when he said that BP hadn’t done more to prepare for such a disaster because it "seemed inconceivable," after reports surfaced that it had forgone a $500,000 "acoustic trigger" shut-off device required of offshore oil wells operating near Norway and Brazil. Turns out that going "beyond petroleum" didn't warrant another half-million expense.

So where is all the brand equity BP has spent a decade propagating into the cosmos? Gone, I say; worse, it only accentuates the dishonesty at the core of its business. It is going to be harder from now on for analysts to accurately judge its performance, just as media will need to more closely question its statements. Is it possible that those beautiful austere filling stations will serve as visible reminders of disasters and dishonesty to consumers as they drive past?

Think how differently we’d all react if BP had been telling us the truth all along. Instead, as one dim bulber put it, the brand is "beyond pathetic."

Posted via web from BACKWARDS.TV

Monday, 26 April 2010

WSJ Experiments With Location-Based News (via @rww)

Checking-in at a venue around town with the Foursquare mobile location app could now come with a thought provoking payload: a news link related to the place you're at. The Wall St. Journal announced today that as a part of its new focus on covering New York City, links to Journal stories about various locations will now be offered as tips when Foursquare users check in.

Posted via web from BACKWARDS.TV

Friday, 23 April 2010

Cory Doctorow's email tip: delete everything received whilst on holiday (via Seth Godin)

And a bonus tip from Cory Doctorow, who gets more email than you and me combined: When you go on vacation, set up an autoreply that says, "I'm on vacation until x/x/2010. When I get back, I'm going to delete all the email that arrived while I was gone, so if this note is important, please send it to me again after that date."

Posted via web from BACKWARDS.TV

Sunday, 18 April 2010

10 Mobile Trends Impacting Consumer Engagement

Missed this presentation at MIPTV last week. But fortunately (or unfortunately?) I'm not stranded in Cannes...

Posted via web from BACKWARDS.TV

Friday, 16 April 2010

Monday, 21 July 2008

Blogging Is Flirting

I often talk about social media using real world human interaction as a metaphor, so this kind of makes sense.
Blogging is just people, flirting is just attention, and no person anywhere dislikes attention. I’m not talking about asking your reader out on a date. I’m talking about rewarding them for engaging with your words - with you. The trick with blogging, of course, is that you’ve got to flirt with everyone at once, the old and the new, without being insincere. No one likes a player…but everyone loves a flirt.
Here's the full post: The Wink Wink, Nudge Nudge Method, Or, Blogging Is Flirting

Monday, 7 April 2008

I is sponzorin ur runz

LOLcat, originally uploaded by deliciousmedia.

I updated my sponsorship page with LOLpenguins, but wanted to save my LOLcat mascot somewhere. So here he is.

Friday, 28 March 2008