Future of Media video

Your brand website is less relevant than ever before

Great post from The Viral Garden on why companies should monitor what consumers are saying about them.

The conversation (still) carries on....

I especially like the Alexa graph that shows the difference in traffic between the site where Jennifer Laycock posted about Panera Bread, and the Panera bread website:

Recruitment

I'm getting sick of being regulary phoned, spammed and accosted on LinkedIn about a 'great opportunity' with a 'top digital agency'. At least when it is via LinkedIn it is in direct response to what is essentially a limited version of my CV online. So read with interest Iain Tait's perspective:

At Poke we keep having these odd cyclical conversations about a couple of key senior people we’re trying to hire. We’re looking for entrepreneurial, operationally aware, client facing, creatively minded, inspiring, strategic folk with an interesting set of past experiences - oh and they need to love digital which is our specific bit (simple huh!). The long and short of it is that we’re trying to find creative mini-CEOs. And I don’t think we’re the only ones.

Twitter

Now you can know what your friends are doing every few minutes, or read their weird and random thought-fragments, or as Mashable puts it, it's The Evolution of Blogging, Cat Version: There's a public stream, which is a bit like standing at the end of a driving range being hit by golf ball sized thoughts from people you don't know. But I think there is more to it to that, not that I know exactly what it is yet. You can see what I am doing here, but I think I will be lucky to post more than once. There's a more serious discussion about it by Ross Mayfield.