Marketing, life, the internet and LOLcats. Brought to you by Nathan McDonald.
Friday, 7 December 2007
Wednesday, 31 October 2007
Tuesday, 23 October 2007
Information R/evolution
Thanks to Robin for pointing this out on Brand Republic (login required). Perfect video if you ever need to explain what tags are for.
The Zune, Widgetised
"is creating a social-networking site, Zune Social, to encourage the sharing of samples of songs online, even for fans who do not own a Zune player. Members of the network will also be able to use a small application on their computers to display which songs they have been listening to, and that information can be posted on certain Web sites outside the network or sent by e-mail to friends."A bit like any number of existing web-based music applications, then.
Monday, 10 September 2007
Think About It
Friday, 10 August 2007
Facebook: shifting mobile internet demographics?
...the rapidly growing popularity of social networking sites like MySpace and Facebook is having a knock-on effect in the mobile sector. A spokesman for T-Mobile said six months ago the top 20 sites accessed on its network were predominantly news or adult pages and most of its users were males over 40. Yet today the most popular sites are social networking pages, triggering a demographic shift in its user base toward 20- to 30-year olds.Do you Facebook from your mobile?
Thursday, 9 August 2007
Wednesday, 8 August 2007
Recruitment
At Poke we keep having these odd cyclical conversations about a couple of key senior people we’re trying to hire. We’re looking for entrepreneurial, operationally aware, client facing, creatively minded, inspiring, strategic folk with an interesting set of past experiences - oh and they need to love digital which is our specific bit (simple huh!). The long and short of it is that we’re trying to find creative mini-CEOs. And I don’t think we’re the only ones.
Tuesday, 7 August 2007
Wednesday, 4 July 2007
How should brands appear on facebook?
I've made a poll on facebook to ask that very question. Click on the image to see the poll results, and read about the background here.
Wednesday, 30 May 2007
Facebook vs Myspace
The only reason I'm on Facebook is because most of the MySpace people are still at MySpace. Once they bring their crap here (hopefully not) I'm out. Same goes for those slideshow apps. If I want to see your pictures, I'll go to your image gallery. Don't show me a slideshow when I go to your profile!
Wednesday, 16 May 2007
Death of the catchphrase?
"The problem brands face is that consumers effectively have a degree in film studies," agrees Robert Senior, founding partner at Fallon, the agency behind Asda's shift in strategy. "Basically, if a brand or company doesn't have a strong moral compass - which may sound a bit pretentious - then consumers are going to stop trusting you, no matter how fancy your catchphrase is."See also The International Database of Corporate Commands which the people at Fallon brought to my attention recently (nicely tagged under "Ad Agency Deathwatch").
Tuesday, 3 April 2007
15 days of fame, and counting...
Monday, 2 April 2007
Orwellian scenes in Islington
Friday, 23 March 2007
Wednesday, 21 March 2007
Paris half-marathon
I ran half a marathon in Paris the other week. Although the training plan was pretty loose (and some weeks non-existant), the run itself was not that hard for most of the way. I only really started to feel it in the last third of the race, especially between the 15th and 18th kilometre. Then the last few kilometres seemed to take forever, until Angella encouraged me to go a bit faster near the finish, at which point I managed to pick up the pace and it seemed easier all of a sudden. So having run most of the race together with Angella, I finished looking over my shoulder hoping she was behind me. I ended up about 30 seconds ahead of her at 1 hour 55 mins.
Wednesday, 14 March 2007
Is blogging killing planning?
Friday, 9 March 2007
Big media rushing to cash in on MMOs
"Five years from now a social networking site without a 3D universe will look like a dinosaur."Another Gaming CEO:
"You are about to see, and this is happening already in Asia, many different kinds of games that are massively multiplayer and less based on role-playing games... This medium is going to destroy TV - and it's going to happen in short term."How many times have we heard 'this will destroy TV' before. I'm not holding my breath....