Marketing, life, the internet and LOLcats. Brought to you by Nathan McDonald.

Friday, 7 March 2008

Influence equals marketing value

Charlene Li:
"Today’s advertising models don’t work on social networking sites – that’s because simply targeting better on profile or social graph details is still the same old media model of CPM and CPC pricing. What’s missing is marketing value based on how valuable I am in the context of my influence."
Excerpt from Charlene's interesting post on the future of social networks

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