Marketing, life, the internet and LOLcats. Brought to you by Nathan McDonald.

Tuesday, 11 March 2008

Forest fires and matches

James Cooper reports from a talk given by Duncan 'the tipping point is toast' Watts:
"Another good analogy was that it makes no difference what sort of match one uses to start a forest fire - if the conditions are right it will spread. It's crazy to spend lots of money on trying to find the perfect match if it's been raining or there has recently been a fire."

No comments: